More About Us:
The Farm Experience
Management Practices

Daily Update
Or
Phone our Hotline at:
(608)
835-3979

Contact Information

Our Crops:

Strawberries

Raspberries

Grapes

Additional fruit we
sell at the Dane County Farmer's Market:
Pears
Plums
Cherries
Aronia
Sea Berry
Currants
Elderberries

Issues
that Concern Us All
Sustainable
Agriculture
Eating for
Health
Eating Locally
Thinking
Between The Boxes
Planning for a
Sustainable Future

Links

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The Owners
Dale & Cindy Secher


Carandale Farm the longest established pick-your-own farm in Dane County,
will be celebrating 40 years of providing pick-your-own and retail fruits
and vegetables to the Dane County area in 2008. At Carandale Farm, we are
committed to providing our customers with safe, nutritious produce grown in
an environmentally conscientious manner.
Dale and Cindy both grew up on family farms in a time and place where
diversity was key to good land stewardship including resource conservation,
waste recycling and an overall reverence for nature. Our ideals and values
were shaped by the challenges, opportunities for personal growth and the
self-sufficiency of the family farm. They both left the farm, got university
degrees and embarked on other professional career paths (Cindy in teaching
and Dale in engineering.)
The old adage, “you can take the boy out of the country, but you can’t the
country out of the boy” was so strong, that in 1968 Dale and his first wife,
Carolyn, purchased a rundown dairy farm at the very end of South Fish
Hatchery Road. Indeed times had changed, and small to mid-sized family farms
were being forced to embrace unsustainable practices for economic survival.
Local infrastructure for processing milk, eggs, meat, wool, as well as
fruits and vegetables was on the way out. A “cheap food” policy that
overlooked social and environmental costs had become well established.
Farm gate prices for agricultural commodities were kept low by agricultural
policy that encouraged over-production. Economic survival required
mono-cultural practices that reduced diversity and required unsustainable
amounts of non-renewable energy, inorganic fertilizers, pesticides and
proprietary seed stocks to increase production and yields. A limited number
of mega-processing facilities aided by cheap fuel, a publicly subsidized
highway system, and short-term efficiencies of scale controlled farm gate
prices. The bulk of the economic return from increased productivity went to
large corporations that provided inputs and did value-added processing.
To avoid these evolving socially and economically unsustainable trends
forced on family farms and to recapture the environmental values of a
diverse agricultural base, Dale decided to start a direct market based
pick-your-own fruit and vegetable operation, which was an innovative, risky,
untested model at the time. Indeed, it took until 1976 before it became
economically feasible for him to quit his engineering job with the USDA,
Soil Conservation Service [known today as NRCS (Natural Resource
Conservation Service)].
Dale and Carolyn’s 23-year marriage ended in 1988. Since 1989, Cindy and
Dale, with similar interests and backgrounds, have been able to pursue a
shared goal of contributing to a sustainable future. They are fortunate to
have four adult children who share their values.
Over the years cropping systems and marketing continued to change at
Carandale Farm. Initial emphasis was dictated by economic survival that
required a wide range of vegetables and fruits to spread risk in a
pioneering market environment. In the early years, nearly every vegetable
was included in the cropping systems, but as the tree fruits matured,
management changed to a fruit production emphasis. The last vegetable crops
to be eliminated were tomatoes and pumpkins. In recent years, the emphasis
has been on researching little known and unusual fruit crops with the goal
of helping to re-establish and maintain a regional marketing infrastructure
(click on Non-traditional Fruit Crops Research for more information.)
As of the 2008 season, Carandale Farm will no
longer be marketing apples, so that more time can be devoted to unusual
fruit crops research. Phasing out apple production was a difficult decision,
but it was the least environmentally sustainable crop grown and climate
change was increasing disease and insect pests demanding more pesticide use.
We sincerely thank our apple customers for their past patronage and are
confident other apple growers in the Dane County region can meet their
needs.
Strawberries will always be our passion. We will continue to have
pick-your-own and already picked strawberries, fall raspberries and Concord
grapes for our customers at the farm. In addition, we will have an
increasingly diverse selection of fruit from our test plot for sale at the
Dane County Farmer’s Market.

Dale and Cindy
extend a cordial welcome to Carandale Farm!

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